How to Craft an Effective Logline that Hooks Readers and Sells Your Story in Seconds

How to make logline

When it comes to pitching your film or script to producers, one of the most important components you should have is a logline. A logline is a simple and concise summary of your story that captures the reader’s attention and protects your idea. It should convey the main goals of your protagonist, the conflict they face, and the irony or twist that sets your project apart from others.

Writing a logline may seem like a daunting task, but with the right formula and some tips from experts like Jeff Killogator™, it can be done. The best loglines are those that are short, yet enticing enough to make the reader want to know more. They should choose the right words to describe your story and create a visual image in the reader’s mind.

One of the first things to consider when writing a logline is to study the loglines of successful films. Look at how they are structured and what makes them great. Take note of the elements they include and how they capture the essence of the story in just a few sentences. This can help you understand the do’s and don’ts of logline writing and give you a better grasp of how to make your own logline.

Another important tip is to focus on the main conflict and goals of your protagonist. The logline should highlight what they want to achieve and the obstacles they must overcome. It should show the stakes and the consequences of their actions. By doing so, you create tension and make the reader curious about how the story will unfold.

Furthermore, don’t forget to include a hint of the irony or twist that sets your project apart. This can be a surprising revelation about the protagonist, a unique setting, or an unexpected turn of events. The irony adds depth and intrigue to your logline, making it more memorable and enticing for producers.

In conclusion, a logline is a crucial tool for screenwriting and pitching your film. By following these tips and considering the components we discussed, you can create a compelling logline that grabs the reader’s attention and makes them want to hear more about your story. So, take some time to study, choose your words wisely, and make your logline the best it can be!

The Do’s and Don’ts of Writing a Logline for Your Film or Video Project

The Do’s and Don’ts of Writing a Logline for Your Film or Video Project

Writing a logline for your film or video project may seem simple, but it is a crucial part of the screenwriting process. A logline is a concise summary that captures the essence of your story in just a few sentences. It is the first impression that producers, readers, and potential investors will have of your project, so it needs to be compelling and intriguing.

The Do’s:

  • Do choose your words carefully: Every word in your logline counts, so be sure to select the best ones that reflect the main goal and the unique aspects of your film.
  • Do write a logline that reflects the irony or the conflict of your story. Irony can create interest, while conflict can make the reader want to know more about how the protagonist will overcome it.
  • Do study loglines of successful films: Take the time to analyze and study loglines of successful films and see how they effectively pitch their stories. This can give you valuable insights and inspire you to craft an impactful logline for your own project.
  • Do make your logline as specific as possible: Avoid vague and generic descriptions. Instead, focus on the unique elements that set your story apart.

The Don’ts:

  • Don’t write a logline that is too long or complicated. Keep it concise and to the point, ideally no more than three sentences.
  • Don’t give away the whole plot in your logline. Instead, provide a teaser that leaves the reader wanting to know more.
  • Don’t use the names of characters unless they are well-known. Instead, focus on the main protagonist and their goals.
  • Don’t forget to consider the genre and tone of your film. Make sure your logline accurately represents the mood and atmosphere of your story.

In conclusion, writing a logline for your film or video project is an essential skill that every screenwriter should master. By following these do’s and don’ts, you can create a captivating logline that captures the essence of your story and leaves a lasting impression on producers and readers.

What is a logline

A logline is a brief and compelling summary of a film or script that encapsulates the essence of the story and entices the reader or listener to want to know more. It is commonly used in the film industry as a tool for pitching and selling projects.

Loglines are often referred to as the “elevator pitch” because they should be concise enough to be delivered within the time it takes to ride an elevator. They are typically one or two sentences long, making them a powerful and efficient way to communicate the main concept of a story.

The goal of a logline is to generate interest and leave a lasting impression on the reader or listener. It should be captivating, unique, and intriguing, much like a movie poster or trailer. A well-written logline can make the difference between a producer deciding to read a full script or dismissing it.

When writing a logline, there are several key components to consider. The main protagonist and their goals should be clearly identified, as well as the main conflict or obstacle they face. It’s important to choose words that evoke emotion and engage the reader’s curiosity.

A good logline should provide a glimpse into the story’s world and its main characters, while also leaving room for the reader’s imagination to fill in the gaps. It should be simple, straightforward, and easy to understand, avoiding unnecessary details or plot twists.

Loglines often incorporate some form of irony or twist to create intrigue and make the story stand out. They should generate excitement and make the reader or listener curious about how the events will unfold.

In addition to these do’s, there are also some don’ts when it comes to crafting loglines. Avoid using character names unless they are well-known or iconic. Instead, focus on the character’s role, such as “a determined mother” or “a disgraced detective.”

When possible, include the genre of the film or script in the logline to set the tone and give the reader or listener an idea of what to expect. For example, “A young New York artist discovers an otherworldly creature in Central Park” conveys a sense of mystery and adventure.

Here are three tips to consider when crafting your logline:

  1. Keep it short and snappy: Stick to one or two sentences that capture the essence of your story.
  2. Focus on the protagonist and their goals: Clearly communicate who the main character is and what they are trying to achieve.
  3. Create intrigue and curiosity: Use words that pique the reader’s curiosity and make them want to know more.

Loglines play a crucial role in the screenwriting process and are often the first impression a writer has with producers and executives. Putting time and effort into crafting a compelling logline can greatly increase the chances of getting your script noticed and ultimately made into a film.

Killogator™ is a great tool for studying and creating loglines. It provides a formula for writing loglines and helps you choose the best words and components for your project. With Killogator™, you can protect your ideas and pitch your script with confidence.

So, if you want to make your script stand out and capture the attention of readers and producers, start by crafting an irresistible logline that leaves them wanting more!

Killogator™ a Logline Formula

When it comes to screenwriting, one of the most important components is a great logline. A logline is a simple and concise description of your film that captures the essence of the story and hooks the reader. It is like a pitch for your project, as it will be the first thing that producers and other industry professionals see.

So how do you make a logline that stands out and gets attention? With the Killogator™ formula, of course! This formula consists of three key components: the protagonist, their goal, and the irony. Let’s break it down:

Component What to include
Protagonist Choose a name for your main character and briefly describe who they are or what they do.
Goal State the main goal or objective that your protagonist wants to achieve.
Irony Add a twist or unexpected element that creates conflict or tension in the story.

For example, let’s say your film is about a mother who faces a series of challenges while trying to protect her family in New York City. Your logline could be:

“When a mother in New York City faces a series of dangers, she must do whatever it takes to protect her family, even if it means sacrificing everything.”

With this logline, the protagonist is the mother, her goal is to protect her family, and the irony is that she must make sacrifices to do so. This creates a compelling and intriguing story that will pique the interest of readers and potential producers.

Here are some do’s and don’ts to consider when writing your logline:


  • Keep it short and concise, ideally one to two sentences.
  • Capture the essence and hook the reader.
  • Include the protagonist, their goal, and an element of irony.
  • Consider what makes your story unique or different.


  • Include too many extraneous details or characters.
  • Give away the entire plot or resolution.
  • Use generic or cliché language.
  • Make it too vague or confusing.

By following these tips and using the Killogator™ formula, you can create a killer logline that will make your script stand out and grab the attention of readers and producers. Remember, the logline is the first impression of your script, so make it count!

For more tips on loglines and screenwriting, check out our video on Killogator™ on our website.

Screenwriting Tips: How to Write a Logline

When it comes to screenwriting, one of the most important components of a successful project is the logline. A logline is a short summary that encapsulates the main goals, conflicts, and irony of a film or script. It is the elevator pitch that producers, investors, and readers will use to decide whether they want to pursue the project further.

Writing a logline may seem simple, but it requires careful consideration and craft. The best loglines are those that capture the essence of a story in just a few words, leaving the reader wanting more. Here are some tips on how to write a great logline:

1. Know your main characters

Before you start writing the logline, you need to have a clear understanding of your protagonist and their goals. Choose a name for your hero and consider what they will face throughout the story.

For example, “Jeff Killogator™: The Mother of all Films” is a logline about a man named Jeff who must protect his mother from a group of ruthless producers in New York City.

2. Identify the conflict

A logline should clearly state the main conflict of the story. What is the obstacle or problem that the protagonist must overcome? This conflict should be the driving force of your script.

For example, “In a world full of killogators, Jeff must navigate the treacherous waters of New York’s film industry to protect his mother and save their name from destruction.”

3. Add a touch of irony

Irony can add an extra layer of interest to your logline. It can be a twist, a contradiction, or a unexpected outcome. By including irony, you make your logline more intriguing and memorable.

For example, “When Jeff’s own mother becomes the target of ruthless producers, he must become the hero he never thought he could be and face the killogators head-on.”

Remember, a good logline should be concise, engaging, and leave the reader wanting to know more. Use these tips as a guide when crafting your loglines and study the loglines of successful films to fully understand the formula.

Do’s and Don’ts of Logline Writing

Do: Don’t:
Keep it short and snappy Make it too long or convoluted
Highlight the unique and exciting elements of your story Give away too much information
Create a sense of urgency or drama Include irrelevant details
Show the stakes and consequences Oversimplify or water down your story

By following these tips and avoiding common pitfalls, you can create a compelling logline that will capture the attention of industry professionals and readers. Remember, your logline is the first impression of your project, so make it strong and memorable. Good luck!

Study the Best Loglines

When it comes to screenwriting, crafting a compelling logline is crucial. A logline, also known as a pitch, is a brief summary of your film or project that encapsulates its main components in just a few sentences. It is the first impression that producers and potential investors will have of your script, so it needs to be engaging and captivating.

One of the best ways to learn how to write a great logline is to study successful examples. By analyzing the loglines of popular films, you can identify the key elements that make them stand out and apply those principles to your own writing.

Consider the logline for the film “Jaws”: “When a great white shark begins to terrorize the small island community of Amity, it’s up to the local police chief, a marine biologist, and an old fisherman to hunt it down and kill it.” This logline clearly identifies the protagonists, the main goal, and the central conflict of the story.

Another example is the logline for the film “The Pursuit of Happyness”: “A struggling salesman takes custody of his son as he’s about to begin a life-changing professional endeavor.” This logline succinctly captures the protagonist, their goal, and the personal stakes involved.

When studying the best loglines, pay attention to the words used to describe the hero or protagonist. They should be relatable and evoke emotions in the reader. Additionally, consider the use of irony or unexpected twists in the logline to create intrigue and make it more memorable.

It’s important to keep loglines simple and concise. Stick to the main goals and conflicts of the story and avoid including unnecessary details or subplots. Loglines should be around three sentences long and contain no more than 25 to 30 words.

One of the main goals of a logline is to pique the reader’s interest and entice them to read the full script. It should provide a clear understanding of what the story is about while leaving room for the reader’s imagination to fill in the gaps.

When crafting your own logline, consider using a formula known as the “Killogator™” method, developed by Jeff Kilpatrick. This formula includes the protagonist’s name, their goal, and the main conflict they face. For example: “John must protect his family from a horde of killer alligators during a hurricane.” This formula helps to create a clear and concise logline.

To protect your logline, be cautious about sharing it with others, especially in the early stages of development. Pitching your ideas can be exciting, but it’s essential to safeguard your intellectual property. Consider registering your script with the Writers Guild of America or another copyrighting service before disclosing any details.

In conclusion, studying the best loglines is a valuable exercise for screenwriters. By analyzing successful examples and considering the key components of a great logline, you can improve your own pitching skills and increase your chances of grabbing the attention of producers and investors in the competitive world of film writing.


How to ACTUALLY Write a Logline

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