Master the Art of Designing Creative Infographics – Tips, Tricks, and Best Practices

Infographics have become a popular way to present information in a visually appealing and easily digestible format. Whether you are a business owner looking to sell a product or just a curious reader trying to learn something new, infographics can be a great tool to have in your arsenal. But creating an infographic can be harder than it seems. Having too much information or not enough space can make the process overwhelming.

This article will walk you through the steps of creating a creative and effective infographic. From selecting the right tool to gathering research and crafting your storyline, we’ll cover everything you need to know. So, buckle up and get ready to dive into the world of infographics!

First, let’s begin with the research. Before you even start scrolling through the library of templates and graphics, you need to have a clear understanding of what you want to convey with your infographic. What are your goals? What is the main message you want to communicate? Having a well-defined story in mind will help guide you through the creation process.

How to Create Infographics

Creating infographics is an easy and interactive way to visually represent information. Infographics are a mix of graphic design and data visualization, combining text, images, and graphics to communicate complex ideas in a clear and concise manner. Whether you’re looking to sell a product, share information, or tell a story, infographics can be a powerful tool to grab and hold the reader’s attention.

Here are some tips to help you create your own infographics:

1. Define your goals: Before you begin the creation process, it’s important to have a clear understanding of what you want to achieve with your infographic. Are you trying to educate your audience, drive traffic to your website, or increase brand awareness? Defining your goals will help you focus on the main message that you want to convey.

2. Do your research: Make sure you have enough information to support your infographic’s main points. This may involve conducting research, gathering data, and fact-checking your content. The more accurate and reliable your information is, the more likely it is to resonate with your audience.

3. Choose a design tool: There are many tools available to help you create infographics, ranging from beginner-friendly options to more advanced programs. Select a tool that suits your skill level and preferences. Some popular options include Canva, Piktochart, and Adobe Illustrator.

4. Select a template: Most design tools have a library of pre-designed templates that you can use as a starting point. Choose a template that matches the style and tone you want to convey in your infographic.

5. Organize your content: Once you have your template, it’s time to organize your content. Divide your information into sections and make sure each section has a clear and concise headline. Use bullet points, graphs, and charts to present your data in a visually appealing way.

6. Add visuals: Infographics rely heavily on visuals to convey information. Add images, icons, and illustrations that complement your content. Be selective, and make sure the visuals enhance rather than distract from the main message.

7. Don’t overcrowd: While it’s tempting to include as much information as possible, it’s important to leave enough white space to make your infographic visually appealing and easy to read. Too much information crowded into a small space can overwhelm the reader and make it difficult to understand the main points.

8. Include a summary: At the end of your infographic, provide a brief summary or conclusion to wrap up your main points. This will help ensure that your message is clear and memorable.

9. Share and promote: Once your infographic is done, share it with your target audience. Post it on your website, social media platforms, and relevant online communities. Consider reaching out to influencers or industry leaders to help spread the word.

Creating infographics may seem daunting at first, but with the right tools and instructions, you’ll soon learn that it’s a fun and rewarding process. Just remember to stay focused on your goals, do your research, and make sure your infographic tells a compelling story that resonates with your audience.

1 Focus on one main storyline

When creating infographics, it’s important to have a clear and focused message. Infographics are meant to sell or promote something, whether it’s a product, service, or idea. By having one main storyline, you’ll make it easier for your audience to understand and digest the information you are trying to convey.

Having multiple storylines in your infographic can be confusing and overwhelming for the reader. They may not know where to focus their attention and may end up skipping over important information. This can result in your message being lost or misunderstood.

So, how do you select a main storyline for your infographic? It’s important to first define your goals and what you want to achieve with your infographic. What is the main message you want to convey? What do you want your audience to take away from it?

Once you have a clear idea of your goals, you can begin researching and gathering information that supports your main storyline. Make sure to only include information that is relevant and adds value to your infographic. Don’t include anything that is not directly related to your main message.

As you start creating your infographic, keep in mind that less is more. Don’t try to cram too much information into one piece. Instead, focus on the key points and present them in a visually appealing and easy-to-understand way.

One tool that can help you with this process is an infographic library. These libraries usually feature a wide selection of pre-designed templates and graphics that you can use as a starting point. They can walk you through the steps of creating an infographic and provide tips and guidance along the way.

If you prefer a more interactive approach, there are also tools available that allow you to create scrolling infographics. With this type of infographic, the reader can scroll down to learn more and explore different sections of the information. It’s a great way to break down complex topics into digestible pieces.

Remember, the main storyline of your infographic should be clear and easy to understand. It should guide the reader from the beginning to the end, without getting sidetracked or overwhelmed. By focusing on one main storyline, you’ll ensure that your infographic is effective in conveying your message and achieving your goals.

2 Don’t blatantly sell anything

When creating infographics, it is important to remember that their main purpose is to provide valuable information to your audience, rather than to promote your products or services blatantly. Infographics should prefer to educate and inform rather than sell.

Why is this important?

• Focus on information: Infographics should focus on presenting information in a clear and concise manner. Trying to sell your products or services can distract from this goal and make the infographic less effective.
• Provide value: Infographics are a great tool for providing value to your audience. By offering useful and relevant information, you’ll create trust and establish yourself as an authority in your industry.
• Avoid overwhelming your audience: When people are looking for information, they often prefer a digestible summary rather than a sales pitch. Infographics allow you to condense a large amount of information into an easy-to-digest format.
• Engage your audience: Infographics have the potential to be interactive and engaging. By having an infographic that tells a story or walks the viewer through a process, you can keep them interested and engaged.

Remember, people are more likely to share an infographic that educates and entertains them, rather than one that feels like an advertisement. By focusing on providing useful and valuable information to your audience, you’ll have a much better chance of achieving your goals with your infographics.

3 Make your graphic easy to digest

When creating infographics, it is crucial to make sure that your graphic is easy to digest for the readers. Where people read or watch your infographic, you want to ensure that they can easily understand the information you are trying to sell or share. The way you present the information can greatly impact how well it is understood.

One key aspect of making your graphic easy to digest is by allowing enough space. If your infographic is cluttered and filled with too much information, it can be overwhelming for the reader. People prefer clean and well-organized designs that allow them to focus on the main goals or message of the graphic.

Another tip is to break the information into smaller chunks or bullet points. This way, readers can easily skim through the infographic and pick out the key points that interest them. Having a summary or a storyline that walks the reader through the information can also help make it easier to digest.

Additionally, using visuals such as icons, charts, or graphs can help convey information in a more concise and understandable manner. Infographics are an incredibly visual tool, and selecting the right visuals can make a significant impact on how well the information is portrayed.

Furthermore, it’s important to make sure that your instructions or steps are clear and easy to follow. If your graphic includes a guide or a how-to, providing simple and concise instructions will make it easier for the reader to understand and apply the information.

In summary, when creating infographics, make sure to keep these tips in mind to make your graphic easy to digest:

1. Allow enough space and avoid clutter
2. Break the information into smaller chunks or bullet points
3. Use visuals to enhance understanding
4. Provide clear and easy-to-follow instructions

By implementing these tips, your infographic will be more accessible and enjoyable for readers to engage with and understand.

How to make an infographic

Creating an infographic can be a fun and visually appealing way to present information. Whether you’re trying to sell a product, share a story, or educate your readers, infographics can be a powerful tool. In this guide, we’ll walk you through the steps to make your own infographic.

1. Research and select your topic: Before you begin, spend some time researching and selecting a topic for your infographic. Make sure it’s something you’re passionate about and that your target audience will be interested in.

2. Gather the information: Once you have your topic, gather all the relevant information. This can include statistics, facts, and figures. Make sure everything is accurate and up to date.

3. Determine your goals: What do you want to achieve with your infographic? Are you trying to educate, entertain, or inspire your audience? Knowing your goals will help you focus your content properly.

4. Create a storyboard: Before diving into the actual design process, create a storyboard. This will allow you to map out the flow of your infographic and ensure that the information is presented in a logical manner.

5. Select a design tool: There are many graphic design tools available online that can help you create your infographic. Some popular ones include Canva, Piktochart, and Adobe Illustrator. Select a tool that you’re comfortable with and that has enough features to bring your vision to life.

6. Design your infographic: Now it’s time to unleash your creativity and design your infographic. Make sure to use colors, fonts, and graphics that are visually appealing and align with your topic. Be careful not to overcrowd the infographic with too much information.

7. Make it interactive: If you have the skills and resources, consider making your infographic interactive. This can be done by adding clickable elements, animations, or links to further information.

8. Review and edit: Once your infographic is done, take the time to review and edit it. Look for any spelling or grammatical errors, ensure that the information is accurate, and check that the design is visually pleasing.

9. Share and promote: Finally, share your infographic with the world! You can post it on your website, share it on social media, or even submit it to infographic libraries. Don’t forget to promote it to reach a wider audience.

By following these steps, you’ll be able to create an eye-catching and informative infographic that will captivate your readers. So, roll up your sleeves and get started on your infographic creation journey!

If you prefer to watch rather than read instructions here is a video summary of the steps in this guide where the presenter walks through her actual process of creating an infographic

If you find reading instructions to be tedious and time-consuming, you’re not alone. Some people learn better by watching a video that demonstrates the process visually. That’s why we’ve created a video summary of the steps covered in this guide. In this video, the presenter walks you through her actual process of creating an infographic, providing valuable insights and tips along the way.

By watching this video, you’ll get an incredibly detailed and thorough understanding of how to create an infographic from start to finish. You’ll be able to see, step by step, how the presenter selects the information, researches the topic, and designs the layout. This video summary lets you follow along with the presenter’s creation process, making it easier for you to learn and apply the techniques.

One of the main advantages of watching a video summary is that it provides a dynamic and engaging way to learn. You’ll be able to see everything in action, from the tools and software the presenter uses to the detailed steps she takes. This makes the whole design process much more accessible and easier to understand.

Another benefit of watching a video summary is that it allows you to learn at your own pace. If you need to pause, rewind, or skip ahead, you can do so freely. This lets you tailor your learning experience to your own needs and preferences.

Additionally, the video summary features an actual infographic creation process, rather than just theoretical explanations. The presenter walks you through her own project, showcasing her decision-making process and providing insights into the thoughts and considerations that go into creating a visually appealing and effective infographic.

Furthermore, by watching this video, you’ll gain access to the presenter’s library of tips and tricks. She blatantly shares her experience and expertise, providing you with invaluable knowledge that you can apply to your own infographic projects.

If you’re someone who prefers watching over reading, this video summary is the perfect supplement to this guide. It lets you delve into the infographic creation process from a different perspective, helping you learn even more effectively. So, if you want to learn how to create amazing infographics, don’t hesitate to hit the play button and watch the video summary now!

Step 2: Make sure you have done enough research

Before you begin creating your infographic, it’s crucial to gather all the necessary information. Doing thorough research will ensure that your infographic is accurate, informative, and well-received by your target audience. In this step, you need to gather everything you’ll need to make your infographic. This includes selecting the right data, facts, and statistics that will support your main message or story.

Start by brainstorming what you want your infographic to focus on. Identify the goals you want to achieve with it, and let those objectives guide your research. Begin by looking for information in reputable sources such as industry reports, surveys, academic journals, and case studies. You’ll want to find data that is relevant, up-to-date, and credible.

One helpful tool that lets you dive deep into your research is the library. There, you’ll find a plethora of resources that cover various topics. Take advantage of books, articles, and documentaries to gain a well-rounded view on the subject you are trying to explore.

To further enhance your research process, don’t forget to watch videos or listen to podcasts related to your topic. These resources can provide valuable insights and first-hand experiences that might be useful in creating an engaging and informative infographic.

Another way to ensure you’ve gathered the right information is to consult with experts or stakeholders in your field. Their expertise and insights can help you gather exclusive information and perspectives that will add depth and credibility to your infographic.

In summary, here are the main steps you need to follow for conducting enough research:

1. Identify your goals and the main message of your infographic.
2. Select reliable and relevant sources of information.
3. Make use of the library and online resources.
4. Watch videos, listen to podcasts, and seek input from experts.
5. Gather data, facts, and statistics that support your main message or story.

By engaging in in-depth research, you’ll be able to create an infographic that not only looks good but also provides accurate and valuable information to your audience.

Scrolling

Scrolling is an essential feature in creating creative infographics. It allows readers to navigate through the content and digest the information at their own pace. By incorporating scrolling into your infographic, you can guide the reader through the main points and ensure that they don’t miss anything important.

When creating an infographic, it’s important to make sure that the scrolling is easy to follow and doesn’t overwhelm the reader. There are several steps you can take to achieve this:

1. Begin with a summary or introduction that clearly outlines the goals of your infographic. This will give the reader an idea of what to expect as they scroll through.
2. Select a scrolling tool that allows for smooth navigation and doesn’t distract from the content. There are many tools to choose from, so make sure to research and select one that best fits your needs.
3. Break up your content into smaller sections or steps. This will make it easier for the reader to digest the information and also allows for a more interactive experience.
4. Use visuals and graphics to enhance the scrolling experience. Infographics are all about visual representation, so make sure to incorporate engaging images and designs that complement your content.
5. Ensure that each section or step has a clear headline or title. This helps the reader navigate through the infographic and understand the flow of information.
6. Include links or references where appropriate. If you’re trying to guide the reader to further information or resources, make sure to include clickable links or references that they can explore.

Scrolling is a powerful tool in infographic creation because it allows for a more immersive and interactive experience. By designing an infographic with scrolling in mind, you’ll create a piece that not only looks visually appealing but also helps the reader easily understand and retain the information you’re trying to convey. So, make sure to incorporate scrolling into your next infographic and watch your audience engage with your content in a whole new way!

Select an Infographic Creation Tool

When it comes to creating infographics, there are several steps involved in the process. The first step is to select an infographic creation tool that suits your needs. There are many tools available, so it’s important to do enough research to find the one that aligns with your goals and design preferences.

If you’re not sure where to start, one popular infographic creation tool is Infogram. Infogram lets you create interactive and easy-to-read infographics. With their drag-and-drop interface, you can easily insert and customize components such as charts, graphs, and icons. They also provide a library of templates and design options to choose from, making it easier to create visually appealing infographics.

Another tool worth considering is Canva. Canva is known for its user-friendly interface and comprehensive library of design templates. They offer a wide range of pre-made infographic templates, making it easy to begin creating your own infographics. Canva also lets you insert your own images, text, and icons, allowing for greater customization.

If you prefer a more interactive approach, Piktochart might be the tool for you. Piktochart allows you to create infographics with a storyline. This feature lets you walk your reader through the information in a sequential manner, making it easier to digest. You can choose from various themes, backgrounds, and layouts to create engaging infographics that tell a compelling story.

Regardless of which tool you choose, it’s important to follow the instructions provided by the infographic maker. They will guide you on how to use the tool effectively and create compelling infographics. Make sure to focus on the goals of your infographic and only include relevant information.

Don’t overwhelm your reader with too much information or clutter the graphic with unnecessary design elements. Remember, the purpose of an infographic is to simplify complex information and present it in a visually appealing and easy-to-read format.

When creating your infographic, it’s also important to consider the actual space that the infographic will take up. Infographics that are too large may require excessive scrolling, which can be off-putting to readers. On the other hand, infographics that are too small may not effectively convey the information you’re trying to share.

One tip is to begin the creation process by outlining the main points or steps of your infographic. This will help you determine the layout and flow of your infographic and ensure that the information is presented in a logical and easy-to-follow manner.

Above all, don’t be afraid to learn from other infographics. Take the time to research and observe well-done infographics from another graphic designer or infographic library. Watch how they have done it and what makes their infographics successful. By learning from others, you can improve your own infographic creation process and produce better results.

In summary, selecting the right infographic creation tool is crucial for a successful infographic. Make sure to research and find a tool that aligns with your goals and design preferences. Follow the instructions provided by the tool’s creator and focus on creating an easy-to-read and visually appealing infographic. With the right tool and a little practice, you’ll be able to create stunning infographics that effectively communicate your message.

Video:

13 Types of Infographics and When to Use Them [+ Templates]