Complete Guide – Step-by-Step Tutorial on How to Set Up an Instagram Shop to Boost Your Online Sales

If you’re a business owner looking to reach more customers and increase sales, creating a shoppable Instagram profile is a must. With the checkout feature or without it, you can convert your Instagram feed and stories into a virtual store, offering your followers an easy and convenient way to purchase your products. In this guide, we’ll show you how to set up a shoppable Instagram profile, select the right catalog sources, and complete the review process.

Before you begin the process, there are a few things you should know. First, you’ll need an Instagram business profile and a Facebook catalog. If you don’t have these yet, you can easily switch your existing Instagram account to a business profile and create a catalog through the Facebook Business Manager application. Second, your business should meet the eligibility requirements set by Instagram. This includes having a physical business or a website where customers can complete their purchase.

Once you have these basics covered, you’re ready to start setting up your shoppable Instagram profile. Follow these steps:

Step 1: Sign up for Instagram Shopping

To begin, go to your Instagram profile settings and tap on “Business.” From there, select “Shopping” and follow the steps to review and agree to the merchant agreement. This is where you’ll indicate that you comply with Instagram’s policies and guidelines. It typically takes a few days for Instagram to review your application and approve your account for shopping.

Step 2: Set Up Your Product Catalog

While you wait for Instagram’s approval, you can start setting up your product catalog. You have three options for catalog sources: an already available catalog, a new catalog created through the Facebook Business Manager, or a catalog created using an e-commerce platform. Choose the option that best suits your business and follow the guidelines provided.

Step 3: Tag Products in Your Posts

Once your account is approved, you can start tagging products in your Instagram posts. With this feature, you can tag up to 5 products per single-image post and up to 20 products per multi-image post. It’s important to note that only physical goods are allowed to be tagged, and services are not eligible.

Step 4: Take Advantage of Stories and Features

Instagram has introduced various features to help businesses increase sales through their stories. You can use features like stickers and swipe-up links to immediately direct users to your products or offers. Make sure to use these features creatively to engage your audience and drive conversion.

In conclusion, if you want to make the most out of your Instagram profile and reach more customers, creating a shoppable profile is a great strategy. By following the steps mentioned above, you can convert your profile into a virtual store, tag your products, and offer an easy shopping experience to your followers. Don’t miss out on the advantages of Instagram shopping – start setting up your shoppable profile today!

How To Set Up An Instagram Shop In 2023 Guide

Instagram has become more than just a platform for sharing photos and videos with your friends. It has evolved into a powerful business tool that allows you to sell your products directly to your followers. In this guide, we will show you step-by-step how to set up an Instagram shop in 2023, taking advantage of all the features and advantages that Instagram offers for businesses.

1. Meet the requirements

To start selling through Instagram, there are a few requirements you need to meet. First, you will need an Instagram Business profile. If you’re already using Instagram for your business, you can simply switch to a business profile. If not, you’ll need to sign up for a new account and choose the business profile option.

2. Connect your shop to Instagram

After setting up your business profile, you’ll need to connect your shop to Instagram. There are a few ways to do this. You can either create a shop on Instagram using the Instagram application, or you can connect your existing website or catalog to your Instagram account. Choose the method that works best for your business.

3. Complete the setup

Once you’ve connected your shop to Instagram, you’ll need to complete the setup process. This includes providing all the necessary information about your business, such as your contact details, shipping information, and return policy. You must also agree to Instagram’s merchant agreement.

4. Highlight your products

Now that your shop is set up, it’s time to start adding your products. Take high-quality photos of your goods and create compelling product descriptions. Instagram’s shopping features allow you to tag your products in posts, stories, and even in your profile bio. This will make your products shoppable and easily accessible to your followers.

5. Reach more customers

Instagram offers several features and tools to help businesses reach more customers and increase their sales. You can use Instagram’s shopping ads to promote your products to a wider audience. You can also take advantage of Instagram’s shopping stickers in stories to make your products more visible and clickable.

6. Review your stats

To make the most out of your Instagram shop, it’s important to regularly review your stats and analyze your sales. Instagram provides businesses with valuable insights and data about their shopping activity, such as the number of visits to your shop and the sales generated. Use this information to make informed decisions and optimize your selling strategy.

By following this guide, you’ll be able to set up an Instagram shop in 2023 and start selling your products directly to your Instagram followers. Don’t miss out on the opportunity to reach a larger audience and take advantage of the advantages that Instagram’s shopping features offer to businesses.

What an Instagram Shop

An Instagram Shop is a feature offered by Instagram that allows businesses and creators to sell products directly through their Instagram accounts. It is a way for businesses to reach their audience, showcase their goods, and convert users into customers, all within the Instagram app.

To set up an Instagram Shop, businesses need to have a Facebook Page and a Facebook Commerce Manager account. They also need to have a product catalog with information about the products they are selling. These catalogs are created and managed through the Commerce Manager.

Once the Instagram Shop is set up, businesses can tag their products in their posts, stories, and highlight feeds. Users can then click on these tags to get more information about the products and complete the shopping process, all without leaving the Instagram app.

To start selling through an Instagram Shop, businesses should make sure their Instagram account is a business account and that it is linked to their Facebook Page. They should also review and meet the eligibility requirements and follow Instagram’s Merchant Agreement. Business accounts should have at least 1 physical product available for sale and meet the 2023 days of selling requirement.

When users visit an Instagram Shop, they can browse through the available products, select what they want to purchase, and then proceed to checkout. The checkout process can be completed using either Facebook Pay or the Shop Pay feature, which supports safe and secure online payments.

One of the key features of an Instagram Shop is the ability to track and review sales and stats. Businesses can see how their products are performing, which ones are popular, and adjust their strategies accordingly. This information can help them optimize their Instagram Shop and increase their sales.

An Instagram Shop is a valuable tool for businesses and creators to showcase and sell their products directly within the Instagram app. With the convenience of shoppable tags and a seamless shopping process, businesses can reach their audience, convert users into customers, and grow their online sales.

How to set up a shop on Instagram

If you have a business and want to reach more customers, setting up a shop on Instagram can be a great way to expand your reach. Instagram offers several features that allow you to showcase and sell your products directly through your profile and posts. Here’s a step-by-step guide on how to set up a shop on Instagram:

1. Create a business account

If you haven’t already, you’ll need to switch your personal Instagram account to a business account. This can be done through the settings in your profile. A business account offers several advantages, such as access to analytics and the ability to run ads.

2. Connect with Facebook

In order to set up a shop on Instagram, you’ll need to connect your business account with a Facebook page. This is a simple process and can be done through the settings in your Instagram account.

3. Set up a Facebook Shop

Once you’ve connected your Instagram account with a Facebook page, you’ll need to create a Facebook Shop. This can be done by becoming a verified merchant and signing the necessary agreement with Facebook. A Facebook Shop will serve as the catalog for your products.

4. Tag your products

After setting up your Facebook Shop, you can start tagging your products in your Instagram posts and stories. This will allow users to see more information about your products and easily make a purchase without leaving the Instagram app.

5. Enable Instagram Shopping

In order to take advantage of Instagram’s shopping features, you’ll need to enable Instagram Shopping in the settings of your Instagram account. This will allow you to create shoppable posts and have a “Shop” tab on your profile.

6. Showcase your products

Once Instagram Shopping is enabled, you can start showcasing your products on your profile and in your feed. Make sure to highlight your best-selling or newest products to attract more attention from your followers.

7. Reach more customers

To reach more customers, you can go beyond your existing followers by using Instagram’s advertising features. This will allow you to target specific demographics and increase your reach to potential customers who might be interested in your products.

8. Review the checkout process

Before launching your shop on Instagram, make sure to review the checkout process. Ensure that it is smooth and seamless for your customers. This will help to avoid any issues and increase the likelihood of completing sales.

By following these steps, you can set up a shop on Instagram and start selling your products directly to your followers and potential customers. With Instagram’s shoppable features, you can increase your sales and reach a wider audience.

1 Convert to an Instagram business account or creator account

If you want to start selling your products on Instagram, you need to convert your personal account to either an Instagram business account or a creator account. Both of these account types offer features that are not available to personal accounts and are specifically designed to help businesses and creators promote and sell their goods.

To convert your account, follow these steps:

1. Make sure you have the latest version of the Instagram app installed on your device
2. Open the app and go to your profile page
3. Tap on the three lines icon in the top right corner to open the menu
4. Select “Settings” at the bottom of the menu
5. In the settings menu, tap on “Account”
6. Scroll down and select “Switch to Professional Account”
7. Choose either “Business” or “Creator” depending on your needs
8. Follow the on-screen prompts and provide the necessary information
9. Complete the setup process by connecting your Instagram account to your Facebook page (for business accounts) or providing additional details and agreeing to the terms (for creator accounts)

By converting to a business or creator account, you gain access to a range of advantages and features that can help boost your sales and reach a larger audience. These include:

• The ability to set up an Instagram Shop, where you can tag your products in your feed and stories, and direct customers to your website or where they can complete the checkout process
• Access to insights and statistics about your account and posts, such as reach, engagement, and follower demographics
• Opportunities to connect with your customers and audience through features like shopping tags, Instagram Live, and IGTV
• The option to create ads and promote your products to a wider audience

Whether you’re already selling products through a physical store or starting a new business, converting to a business or creator account on Instagram is a crucial step to take. It not only allows you to showcase your products on one of the most popular social media platforms, but also provides you with the tools and features you need to effectively reach and connect with your customers.

2 Set up your shop using Commerce Manager

If you’re a business looking to sell physical products on Instagram, you’ll need to set up a shoppable store using Commerce Manager. Here’s how:

1. Sign up for an Instagram business account or switch your already existing account to a business account.
2. Review and complete your business information to meet Instagram’s requirements for selling products. Make sure you have a complete profile, including a highlighted blog or website.
3. Create and connect a Facebook catalog to your Instagram business account. This is where you’ll showcase and manage the available products you want to sell.
4. Highlight the advantages of your products or services in your Instagram feed and stories to attract users.
5. Select the products you want to tag and make shoppable in your posts, stories, or both.
6. Use the Commerce Manager application to review and sign the agreement to become a verified merchant.
7. Tag your products in your posts or stories. Users can tap on the tags to get more information about the products and proceed to the checkout.
8. Start selling! Customers can now browse and purchase products directly from your Instagram shop.

Using Instagram’s Commerce Manager, you can offer a seamless shopping experience to your customers without them having to leave the app. Take advantage of the shoppable features and connect with your target audience in a more interactive and convenient way. Start your Instagram shop today and boost your sales!

3 Start using Instagram Shopping

Once you have set up your Instagram Shop as mentioned above, you can start using the Instagram Shopping feature to sell your products. Here is a step-by-step guide to help you get started:

Step 1: Sign up for Instagram Shopping

To begin using Instagram Shopping, you need to sign up for the feature. You can do this through the Instagram app or website. Ensure that your business account is connected to your Facebook Business Manager account, as this is a requirement for Instagram Shopping.

Step 2: Meet the eligibility requirements

Before you can use Instagram Shopping, ensure that you meet the eligibility requirements set by Instagram. These include having a business account and selling physical goods.

Step 3: Get your Instagram Shop approved

Once you have met the eligibility requirements, you’ll need to get your Instagram Shop approved. To do this, go to your profile on the Instagram app, tap on the three lines at the top right, and choose “Settings”. From there, select “Business” and then “Shopping”. Follow the instructions to submit your account for review. Instagram will review your application and notify you via email once you are approved.

Step 4: Add products to your Instagram Shop

After you have been approved for Instagram Shopping, you can start adding products to your Instagram Shop. To do this, go to your profile on the Instagram app, tap on the three lines at the top right, and choose “Settings”. From there, select “Business” and then “Shopping”. Tap on “Products” and choose the product catalog you would like to use to sell your products. You can either link an existing catalog or create a new one. Follow the instructions to complete the process.

Step 5: Tag your products in your posts

Once you have added products to your Instagram Shop, you can start tagging them in your posts. In your Instagram feed, select the photo or video you want to tag a product in, tap on “Tag Products”, and choose the product from your catalog. You can tag up to five products per single-image post or up to 20 products per carousel post.

Step 6: Offer a seamless shopping experience

With Instagram Shopping, you can provide a seamless shopping experience for your customers. When they tap on a product tag in your post, they will see more information about the product, including its name and price. They can then tap on the “View on Website” or “View on Instagram” link to make a purchase.

Step 7: Highlight products in your Instagram profile

Another way to showcase your products is by highlighting them in your Instagram profile. You can select up to five products to feature in a dedicated shopping section on your profile. This allows your followers to easily browse and buy your products directly from your Instagram profile.

Step 8: Analyze your Instagram Shopping stats

Once you have started using Instagram Shopping, you can track your sales and reach through the Shopping Insights feature. You’ll be able to see stats such as how many people have viewed your products and clicked on the links to your website. This information can help you optimize your Instagram Shopping strategy and reach more potential customers.

By following this guide, you can leverage the advantages of Instagram Shopping and start selling your products directly on Instagram. With the growing popularity of social commerce, there is no better time to take your business to the next level and tap into Instagram’s massive user base.

4 Highlight and tag your products

Once you have set up your Instagram Shop, it’s time to start tagging your products. This will make your posts and stories shoppable, allowing users to directly access and purchase your products on Instagram itself.

The first thing you need to do is ensure that your products are already available in your Facebook catalog. If they aren’t, you can either use the Instagram Shopping application or connect your website’s shopping sources to create a catalog. This step is a must before you can begin tagging your products.

To highlight and tag your products in your posts and stories, follow this step-by-step guide:

1. Switch to an Instagram business or creator account. If you have a personal account, you’ll need to switch to a business account first.
2. Sign up for Instagram Shopping. You can do this by going to your profile, tapping on the three lines in the top-right corner, selecting “Settings,” and then choosing “Business” and “Shopping.”
3. Connect your Instagram account to a Facebook Page. This step is crucial because it allows you to link your Instagram profile to your Facebook Page and access your Facebook Catalog.
4. Select the product catalog you want to use. If you already have a Facebook catalog, you can choose it. If not, you can create a new one through Facebook Business Manager.
5. Review and agree to the seller agreement. You’ll need to go through this process to comply with Instagram’s Shopping policies and guidelines.
6. Complete the setup process. Instagram will guide you through the steps to set up your Shop on Instagram.
7. Highlight and tag your products in your posts and stories. When creating a new post or story, you’ll see an option to tag products. Select the products you want to tag from your catalog, and Instagram will add the shopping information to your post or story.
8. Take advantage of the advantages of Instagram Shopping. With a shoppable profile, you can reach more customers, increase your sales, and convert your Instagram followers into loyal customers.

Remember, the process of tagging your products may take a few days for review, so be patient. Once your products are approved, they will be available for users to purchase.

By following these steps, you can link your products with your Instagram account and create a seamless shopping experience for your followers. Start highlighting and tagging your products today to take your Instagram Shop to the next level!

How to Set Up Instagram Shopping

If you have a business and want to switch to an Instagram business account, you’ll need to meet certain requirements before you can set up Instagram Shopping. Here’s a step-by-step guide on how to set up Instagram Shopping on your account.

1. Make sure you meet the eligibility criteria:
   • Your business must be located in a supported market
   • Your business must comply with Instagram’s merchant agreement and commerce policies
   • Your business must have a connected Facebook Page
   • You must have a business profile on Instagram
   • Your business profile must be set up as a creator or business account
   • You must have an Instagram-connected Facebook Page admin or editor role
   • You must have a product catalog connected to your Instagram business profile
2. Review Instagram’s commerce policies and follow the steps to convert your account:

   – Go to your profile and tap the three horizontal lines

   – Select Settings

   – Go to Business

   – Tap Shopping

   – Follow the steps to confirm your products

3. Wait for Instagram’s review:

   – It may take a few days for Instagram to review your account and enable shopping features

   – Once approved, you’ll receive a notification and be able to tag products in your posts and stories

4. Create your shoppable posts:

   – In the Instagram application, select a photo or video from your gallery

   – Tap the products you want to tag

   – Enter the names of the products you’re tagging

   – Tap Done

5. Connect your Instagram business profile to your Facebook Page:

   – Go to your Instagram profile and tap Edit Profile, then Page

   – Select the Facebook Page you want to connect

6. Take advantage of Instagram Shopping advantages:

   – Reach more users and potential customers with shoppable posts that highlight your products

   – Get insights and statistics about your shoppable posts’ reach and engagement

   – Offer a seamless shopping experience without users having to leave the Instagram app

Setting up Instagram Shopping can be a great way to showcase your products and reach a wide audience. Follow these steps to set up your Instagram shop and start selling your goods directly on the Instagram platform!

How to Connect Your Facebook Business Profile to the Facebook Catalog

If you’re looking to sell your products on Instagram, you’ll need to connect your Facebook business profile to the Facebook Catalog. This step-by-step guide will show you how to do that.

1. Start by creating a Facebook Business Manager account. If you already have one, skip to step 2. The Business Manager is where you’ll manage all your business assets, including your Facebook page and Catalog.
2. Go to the Business Manager and select “Business Settings” in the dropdown menu.
3. In the “People and Assets” section of the Business Settings, click on “Accounts” and choose “Catalogs”.
4. Click on the “Add” button to create a new Catalog or select an existing one.
5. If you choose to create a new Catalog, you’ll need to provide some information about your business, such as its name, description, and the type of goods you offer.
6. Once your Catalog is set up, click on the “Add Products” button to start adding your products. You can either add them manually or import them using a feed.
7. Next, you’ll need to verify your business to ensure that you’re a legitimate merchant. You can do this by linking your website or providing other required information.
8. Now that your Catalog is complete, go back to the Business Manager and select “Business Settings” again.
9. In the “People and Assets” section, click on “Instagram Accounts”.
10. Click on the “Add” button and choose the Instagram account you want to connect to your Catalog.
11. Before you can switch your Instagram account to a business profile, you’ll need to convert it to a creator or business account. Follow the on-screen instructions to complete this process.
12. Once your Instagram account is converted and linked to your Facebook Catalog, go to your Instagram profile and click on “Edit Profile”.
13. Under the “Public Business Information” section, you’ll find a new option called “Contact Options”. Click on it.
14. Scroll down until you see the “Shopping” section. Here, you’ll see a list of the Catalogs you’ve created or selected in step 4.
15. Select the Catalog you want to use for your shoppable posts and click “Done” to save your changes.
16. Congratulations! Your Instagram account is now connected to your Facebook Catalog, and you can start selling your products on Instagram.

By connecting your Facebook Business Profile to the Facebook Catalog, you’ll be able to tag your products in your Instagram posts and stories. This will allow your customers to easily see product information and make a purchase without leaving the app. The advantages of selling on Instagram are far-reaching, as it gives you access to a large number of potential customers and provides valuable stats on your sales performance.

Remember, in order to offer checkout on Instagram, you must meet certain requirements. For physical goods, your business must be located in one of the available countries, and you must comply with the Merchant Agreement and Commerce Policies.

Create an Instagram shop today and make the most of the opportunities it offers to grow your business. Don’t miss out on the chance to highlight your products and reach more customers than ever before!

i Create a Facebook Catalog with Facebook Business Manager

Creating a Facebook catalog is an essential step in setting up an Instagram shop. A Facebook catalog is a collection of items that you can sell on Facebook and Instagram. In this guide, I will highlight the steps to create a Facebook catalog using Facebook Business Manager.

Step 1: Sign up and connect

To begin, sign up for a Facebook Business Manager account if you don’t already have one. Connect your Facebook page to your Business Manager account. This will verify that you are the owner or authorized representative of the business.

Step 2: Link your shop with Facebook

Go to your business’s website and switch to the Facebook sales channel. This will allow you to link your website to your Facebook page and start selling your products on Instagram.

Step 3: Create a catalog

Within Business Manager, go to the Commerce Manager and click on the “Catalogs” tab. Create a catalog by selecting the type that suits your business – either a commerce or a catalog sales catalog. Follow the process to complete the catalog creation.

Step 4: Add products to your catalog

Once you have created a catalog, you need to add products to it. You can do this manually or through the product feed. If you have a large number of products, using a product feed is recommended for easier management.

Step 5: Review and publish

Review the information and make sure that all the necessary details are filled in, such as product names, descriptions, prices, and images. Once you are satisfied, publish the catalog.

Step 6: Take advantage of shoppable features

With an active catalog, you can now take advantage of the shoppable features on Instagram. Tag your products in your Instagram posts and stories to make them available for purchase. Your customers will be able to click on the tags and easily navigate to your product page to complete the purchase.

Step 7: Reach more customers

By having a Facebook catalog, you can reach a wider audience as your products will be discoverable on both Facebook and Instagram. This will increase your chances of making more sales and reaching new customers.

Step 8: Monitor and optimize

Regularly check the statistics and analytics for your catalog and make necessary optimizations. This will help you track your sales, convert more customers, and improve the overall performance of your Instagram shop.

Conclusion

Creating a Facebook catalog with Facebook Business Manager is a crucial step in setting up your Instagram shop. By following the steps outlined in this guide, you can easily connect your accounts, create a catalog, and start selling your products on Instagram. Take advantage of the shoppable features and reach new customers to grow your business in the booming world of social media commerce.